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Media - 1997
Lisa Rosenfield served in various capacities with the Los Angeles Marathon from 1992-1996, eventually becoming its Executive Director. She was responsible for the organizing committee’s daily operation, including marketing, promotions, media and community relations, personnel and athlete recruiting; as well as training and supervising the management of 15,000 volunteers. In 1996, the L.A. Marathon, with 36,000 total participants, was the largest single-day sporting event in the Western United States.
Among the ancillary projects she established for the Marathon are: PacifiCare Kids’ Fun Run, L.A. Marathon Bike Tour, the Marathon of Music, and a broad assortment of charity fu
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